The Red Rock Reseller Program: Sell Web Services Under Your Own Name

The Red Rock Reseller Program: Sell Web Services Under Your Own Name

You already have clients who need a website. You cannot build one. That gap is costing you the job, or forcing you to refer it away and watch the margin leave with the referral. The reseller program exists to close that gap without hiring anybody.

What the arrangement actually is

You bring the client. We do the build. Your client never sees our name, and you stay the point of contact for the entire relationship, before and after launch.

That is 20 percent off retail on every project, no cap and no limit. The important part is what happens after: the difference between what you charge and what you pay is your margin, and you decide what to charge. We set a floor, not a ceiling. Partners routinely mark up 50 percent or more because the market will bear it.

Who this actually suits

• Bookkeepers and CPAs. Clients ask for a site, and the honest answer today is “I do not do that.” Tomorrow it is a referral you keep.
• Ad shops and marketing agencies. You run the campaigns that point at a site somebody else has to build. This is the missing half of your service stack.
• Printers and sign shops. A customer who just ordered banners and mentioned a website has a second project in them.
• IT shops and managed service providers. Your clients already ask. You can say yes without learning to write code.
• Consultants and solo professionals. You sell strategy, somebody else executes, and the client never learns you are not a full agency.

There is no exclusivity, no territory restrictions, and no non-competes. You can resell our work alongside services you deliver yourself, indefinitely.

What you are actually reselling

Not a favor and not a referral fee. A real deliverable with real terms behind it: landing pages, business websites, e-commerce builds, custom web and app scopes, hosting, and business email. Each project is confirmed against a written scope before work begins, and post-launch support for the agreed scope is included. Your client contacts you, you contact us, and we handle the fixes.

Hosting and email are recurring, which is what makes this worth doing properly. Your discount recurs every month the client stays active, so one good build becomes a compounding monthly relationship rather than a single transaction. Work beyond the original scope gets quoted separately, and we confirm it with you before starting.

The parts you should read twice

We would rather you understand this now than be surprised later.

First, this is a discount arrangement, not a franchise. You are not buying a territory, a business, or a promise that nobody will ever build for someone else. What you get is a build team at published reseller pricing, no cap on volume, and volume bonuses as you scale.

Second, you own the client relationship, and that cuts both ways. Nobody will poach your customer, and nobody will underbid you behind your back. But you are also the one who owns it, which means the referral flows to you because you are earning it, and it stops flowing if you stop being the one they call.

Third, payment terms run 50 percent upfront and 50 percent on delivery, and you collect from your client on your own terms. Nobody is extending you credit.

Where to start

Reseller pricing, the full package breakdown, and the application are all on our reseller program page. Tell us what your business does and who your clients are, and we will set up your reseller account within 48 hours.