An SEO audit explains why your site is or is not showing up in search results, and what would move the needle most. A real one is a working document with specific, fixable findings. A fake one is a colourful PDF with a score and a graph.<\/p>\n
To tell those apart you need to know what should be in it. Here is what we look at.<\/p>\n
Not a score out of 100. A score makes a report feel finished when it is not, and it hides the only thing that matters: what to do first.<\/p>\n
You should get prioritized findings, each carrying three things:<\/p>\n
| Field<\/th>\n | What it tells you<\/th>\n<\/tr>\n<\/thead>\n |
|---|---|
| Severity<\/td>\n | How much this is costing you right now<\/td>\n<\/tr>\n |
| Effort<\/td>\n | How much work it takes to fix<\/td>\n<\/tr>\n |
| Impact<\/td>\n | What you gain if you do fix it<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n That turns a list of complaints into a work order. A page-speed problem on your busiest service page is a different priority than the same problem on a page nobody visits.<\/p>\n How to tell a real audit from a generated one<\/h2>\nEvery automated scanner can produce a hundred-row report in four minutes, and most of what it flags is not worth your time. A real audit means opening your pages and understanding what the business is trying to do. If the report never mentions your own URLs, it was generated rather than performed.<\/p>\n The other tell: does it say what not to do? Serious audits include findings you should ignore, and explain why. A list where every item is urgent is not an analysis, it is a sales document.<\/p>\n How often to run one<\/h2>\nQuarterly for an active site, twice a year if nothing is changing, and immediately after any migration, redesign, or hosting move, because those are the events most likely to break something quietly.<\/p>\n An audit is a snapshot, not a strategy<\/h2>\nThis is the part that gets lost. An audit describes one site on one day. It does not tell you which opportunity is worth pursuing over six months, how to sequence the work, or whether last quarter helped. That is a strategy conversation, and a different deliverable.<\/p>\n A useful audit ends with a ranked list you agree with. If yours does not, you have received a report, not an audit.<\/p>\n","protected":false},"excerpt":{"rendered":" What an SEO audit actually contains An SEO audit explains why your site is or is not showing up in search results, and what would move \u2026<\/p>\n","protected":false},"author":1,"featured_media":82,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t |